Brand Identity Guidelines

# DashMail

The Secure Faxmail Client

Brand Identity · v1.0 · May 2026
Little Creek Door Co. · Internal Use
01

## The Logo Mark

The DashMail icon is a paper airplane — representing speed, direction, and communication. Set on a navy-to-cyan gradient badge with Windows 11-style rounded corners.

Primary icon

DashMail
Secure Faxmail Client

Horizontal lockup on dark

Primary icon on light

DashMail
Secure Faxmail Client

Horizontal lockup on light

02

## Colour Palette

Five colours make up the DashMail identity. Navy and Cyan are primary; the remaining three support UI states, backgrounds, and text.

Navy
#0A1E3D
Primary brand colour. Used in icon background, dark login panel, wordmark on light.
Cyan
#0099B8
Accent colour. Used for interactive elements, wordmark light half, icon gradient end.
Cyan Light
#00C4D8
Hover state, highlights, and wordmark on dark backgrounds.
Ink
#1A1A1A
Title bar, dark surfaces, and app chrome in dark mode.
Cloud
#F4F4F4
Light mode background. Light surfaces and cards in the app shell.

Brand gradient — Navy → Cyan · Applied to icon badge background and hero panels

03

## Typography

DashMail uses Segoe UI Variable — Microsoft's native Windows 11 typeface — across all UI text and the wordmark. No external fonts are required.

Wordmark — Black + Thin
DashMail

Segoe UI Variable — 900 weight (Dash) + 200 weight (Mail) · Never use a different typeface for the wordmark

Heading — Extrabold
Secure email,
built for Windows.

Segoe UI Variable — 800 weight · Used for section headings and hero text

Body — Regular
DashMail is a native Windows email client built for speed and reliability. Mail is stored locally in SQLite, with the SMB share used only as a handoff point for incoming and outgoing messages.

Segoe UI Variable — 400 weight · Email body, settings, labels

Label / Tagline — Uppercase Spaced
Secure Faxmail Client · Little Creek Door Co.

Segoe UI Variable — 700 weight · 3px letter-spacing · Used for sub-labels and taglines

04

## Icon Sizes & Clear Space

The icon scales from 16px (system tray) to 1024px (store listing). Always maintain clear space equal to 25% of the icon width on all sides.

256 px

128 px

64 px

48 px

32 px

24 px

16 px

X X X X

Clear space = X (25% of icon width)
Never crowd the icon with other elements

Minimum sizes

App icon (installer / taskbar)32 px
System tray16 px
Title bar20 px
About / splash screen128 px
App store listing1024 px
05

## Logo Lockups

Four approved lockup combinations — always use one of these. Never reconstruct the wordmark manually.

DashMail
Secure Faxmail Client
DashMail
Secure Faxmail Client
DashMail
Secure Faxmail Client
DashMail
Secure Faxmail Client
06

## In-App Usage

How the DashMail logo appears within the Windows application — title bar, login screen, and About page.

Title Bar

Dash Mail
─
□
✕

Login Screen

DashMail
→ Sign In
Mountain photo
07

## Do's & Don'ts

Follow these rules to maintain brand consistency across all uses of the DashMail identity.

Always do

✓

Use the approved icon with gradient badge background

✓
DashMail

Keep "Dash" bold and "Mail" thin — always two weights

✓

Use approved Navy and Cyan brand colours only

✓
Secure Faxmail Client

Use the tagline in uppercase, spaced, at small size only

Never do

Change the icon badge colour to anything other than the approved gradient

DashMail

Italicise, condense, or apply effects to the wordmark

DashMail

Use a single weight for both halves of the wordmark

Use the icon without its badge on dark/ambiguous backgrounds